Telecom giant Airtel is rising up with an all new international avatar as it’s all set to go global. First the company dumped advertising agency Rediffusion for J Walter Thomspon (JWT). Now, they’re planning a new logo and rebranding exercise. The new logo has retain the colour red, which is reportedly Sunil Mittal’s favourite colour. The rebranding is said to have a budget of around Rs 300 crore to Rs 400 crore. This is Airtel’s third logo. The company had its second rebranding exercise in 2002. Back then, the logo was designed by Bangalore based branding agency Ray and Keshavan. R&K later became part of the WPP conglomerate as The Brand Union (TBU).
This new logo has been designed by TBU in London. “Airtel was very particular about maintaining secrecy and so did not want to get this done in India,” says a TBU Bangalore employee.
Experts say that the new logo has come at the right time since Mittal’s acquisition of Zain has already ushered in Airtel’s entry to the African market as well as Sri Lanka, Bangladesh and Seychelles.
About Logo: “The lower case Dax font with rounded edges communicates approachability & clarity, which is what Airtel is looking to convey as it enters these newer geographies,” says Prathish Nair, director (brand strategy), Trancend Brand Consulting. “The company is looking to move from a consumer services to solutions based approach.”
FUTURE READY: The new logo, designed by TBU London, is seen superimposed on the existing one
Some of my (patriotic!) room mates who had no holiday on this 26-jan usually woke up early and as usual set in front of TV for 10 minutes and crapped my sleep.
I thought to see the TV too coz when in my early days i used to get up early on 26 january and got to see republic day parade and all those default stuff broadcast by DD (Golden Days).
This time when he(my roommate) sticked to a channel zoom channel where my ears felt some nostalgia. Every sunday morning i used to see Rangoli and than immediate after rangoli, there was a song comming out called Mile Sur Mera Tumhara, I got to here around the same tune i got up and got to see 'Phil' mile sur mera tumhara. You won’t believe i got to see the whole video around (16 minutes).
Initially when the maestro(AR Rahman) himself came continuum fingerboard, i was excited thinking Sir came with new creation, but later on when i seen the whole video, i thought is this Rahman or Bala or Kanika, i thought NO Wayyyyyyyyyyyyyyyyyyyyyyyy.. its a Crapppp..
And, Thank God, i was right;
Here is the details of so called complete "Phil Mile Sur Mera Tumhara"
Directed By
Kailash Surendranath
Composed by
Louis Bank
Singers
Shankar, Shreya Ghosal, Mika, Kalpana, Sonu Nigam and many others (Apologies, as i dont recg. all)
Written by
Piyush Pandey (Chief of Oligvy and Mather, India)
Featuring Artists
Shankar, Karthik(?), Shreya Ghoshal, Pt.Shivkumar and Rahul Sharma, Gurdas Mann, Zakir Hussain and Fazal and Taufiq Qureshi, Shaan, Bhupen Hazarika, Sivamani, L Subramaniam and family, Bhojpuri singer Kalpana, Ustad Amjad Ali Khan and Amaan and Ayaan Ali Bangash, Yesudas and Vijay Yesudas, Louis and Gino Banks, and Sonu Nigam. Couple of conspicuous absentees were Pt. Hariprasad Chaurasia and Ustad Sultan Khan, Shobhana, Shiamak Dhawar, Abhinav Bindra, Vijender, Sushil Kumar, Baichung Bhutia, Pullela Gopichand and Saina Nehwal
Duration
16 Min
Broadcast by
Zoom Tele Pvt .Ltd
Coming to the other aspects of the song, apart from the musical lineup I didn’t feel that justice was done in any other aspect. The celebs shown were chosen more for their glam value I felt, than for their contributions to the industry.
Recently CokeStudio session 2 has been released on 14Aug09 in Pakistan. It brought a band having two cute faces, zeb & haniya. Zeb and Haniya (Urdu: زیب اور حانیا, pronounced as "Zay-eb and Haa-nee-ya") are a pop rock music group from Kohat, Pakistan. The group's songs are mostly in Urdu, but some lyrics are also in Pushto and Persian. Their music has been described at various times as alternative, art folk, ethnic blues and easy listening by international reviewer's and critics.
While their family is originally from Kohat, North-West Frontier Province, much of the band's work takes place in Lahore. Haniya is a native of Islamabad, and the act spend time working in Karachi too. Their itinerary for the global tour is being set in 2009. They have performed mostly in the Persian Gulf region, in some parts of Sindh and Punjab.
The band is a project started by two musicians, who are cousins, Zebunnisa Bangash and Haniya Aslam. Both are ethnic Pashtuns. They began writing music together when studying as undergraduates at Smith College and Mount Holyoke College in the United States, although have stated that music was always a part of their life at home.
Recently duo has sung a wonderfull pasto song calle Paimona Bideh, here its lyrics and understadnings.
Paimona Bideh | Bring me the Chalice
Paimona bideh key khumar astam
Man ashiq e chasm e mast e yaar astam
Bring me the chalice, so I may lose my self, for, I'm in love with my Beloved’s intoxicating Gaze.
Chashmat key bagh e khutan memanaat Royat ba gulab haye chaman memanaat
Your Eyes light up my secret garden Your Face makes luminous every rose therein.
Gul roo ba kuneed waraq waraq boyee kaanee Ba lalazar e be watan me yaraat
Face like a flower, it give petals their sweet fragrance The mystic land of my Beloved is placeless.
Man ashiq e chasm e mast e yaar astam Bedeh bedeh kay khumar astam Paimona bedah key khumar astam
I'm in love with my Beloved’s intoxicating Gaze, Bring! bring! so I may annihilate my self. Bring me the chalice, so I may lose my self.
Az O madanet ager khaber me dashtaam Pesh e qadamat kocha ragul me kashtaam
If I hear the message of Your sacred arrival, Under Your feet, I will spread a carpet of flowers.
Gul me kashtam gul e gulab me kashtam Khak e qadamt padi dam e war dashtaam
Spread flowers, Spread rose flowers, I will sacrifice myself at the dust of Your feet.
Paimona bideh key khumar astam Man ashiq e chasm e mast e yaar astam
Bring me the chalice, so I may lose my self, I'm in love with my Beloved’s intoxicating Gaze.
- Original poetry (in Pashto/Dari language) by Persian polymath, astronomer, poet and mystic Omar Khayyam (1048-1123) Zeb and Haniya performing “Paimona Bideh” in Coke Studio Session >> download the video | audio
Indian Advertising starts with the hawkers calling out their wares right from the days when cities and markets first began Shop front signagesFrom street side sellers to press adsThe first trademarksHandbills distributed eparately from the products
18th Century
Concrete advertising history begins with classified advertising Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly).
Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type, ornate fonts, more fancy, larger ads
Newspaper studios train the first generation of visualisers & illustratorsMajor advertisers: Retailers like Spencer's, Army & Navy and Whiteaway & Laidlaw Marketing promotions: Retailers' catalogues provided early example
Ads appear in newspapers in the form of lists of the latest merchandise from EnglandPatent medicines: The first brand as we know them today were a category of advertisersHorlicks becomes the first 'malted milk' to be patented on 5th June 1883 (No. 278967).
The 1900s
1905
- B Dattaram & Co claims to be the oldest existing Indian agency in Girgaum in Bombay
- LA Stronach's merges into today's Norvicson Advertising
- D J Keymer gives rise to Ogilvy & Mather and Clarion
1925
- LR Swami & Co, Madras
1926
- LA Stronach & Co (India) Pr. Ltd, Bombay starts
- Agency called National set up for American rather than British Advertisers
- American importers hire Jagan Nath Jaini, then advertising manager of Civil and Military Gazette, Lahore. National today is still run by Jaini's family
- Beginning of multinational agencies
- J Walter Thompson (JWT) opened to service General Motors business
1928
- BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up
1929
- J Walter Thompson Co Pr. Ltd formed
Indian agencies, foreign advertising in the thirties
1931
- National Advertising Service Pr. Ltd. Bombay set up
- Universal Publicity Co, Calcutta formed
1934
- Venkatrao Sista opens Sista Advertising and Publicity Services as first full service Indian agency
1935
- Indian Publicity Bureau Pr Ltd, Calcutta established 1936
- Krishna Publicity Co Pr. Ltd, Kanpur begins operations
- Studio Ratan Batra Pr. Ltd, Bombay established
- Indian Broadcasting Company becomes All India Radio (AIR)
1938
- Jayendra Publicity, Kolhapur started
1939
- Lever's advertising department launches Dalda - the first major example of a brand and a marketing campaign specifically developed for India
- The Press Syndicate Ltd, Bombay set up
Indianising advertisements in the forties
1940
- Navanitlal & Co., Ahmedabad set up
1941
- Lux signs Leela Chitnis as the first Indian film actress to endorse the
product
- Hindustan Thompson Associates (HTA), the current incarnation of JWT, coins the Balanced Nourishment concept to make Horlicks more relevant to India
- Green's Advertising Service Agents, Bombay formed
1943
- Advertising & Sales Promotion Co (ASP), Calcutta established
1944
- Dazzal, Bombay comes into existence
- Ranjit Sales & Publicity Pr. Ltd, Bombay started
1945
- Efficient Publicities Pr. Ltd, Madras set up
- Tom & Bay (Advertising) Pr. Ltd., Poona begins operations in India
1946
- Eastern Psychograph Pr. Ltd., Bombay set up
- Everest Advertising Pr. Ltd, Bombay established
1947
- Grant Advertising Inc, Bombay formed
- Swami Advertising Bureau, Sholapur started
1948
- RC Advertising Co, Bombay set up
- Phoenix Advertising Pr. Ltd, Calcutta formed
Corporate advertising in the fifties
1950s
- Radio Ceylon and Radio Goa become the media option
1951
- Vicks VapoRub: a rub for colds, causes ripples with its entry in the balm market
1952
- Shantilal G Shah & Co, Bombay
1954
- Advertising Club, Mumbai set up
- Express Advertising Agency, Bombay
- India Publicity Co. Pr. Ltd., Calcutta
1956
- Aiyars Advertising & Marketing, Bombay
- Clarion Advertising Services Pr. Ltd, Calcutta
1957
- Vividh Bharati kicks off
1958
- Shree Advertising Agency, Bombay
1959
- Associated Publicity, Cuttack
Creative revolution in the sixties
1960
- Advertising Accessories, Trichur started
- Marketing Advertising Associates, Bombay set up
1961
- Industrial Advertising Agency, Bombay comes into existence
- Bal Mundkur quits BOMAS to set up Ulka the same year
1962
- India's television's first soap opera - Teesra Rasta enthralls
viewers
1963
- BOMAS changes names to SH Benson's
- Stronach's absorbed into Norvicson
- Lintas heading for uncertainty
- Levers toying with giving its brands to other agencies
- Nargis Wadia sets up Interpub
- Wills Filter Tipped cigarettes launched and positioned as made for each other, filter and tobacco match
1965
- Kersey Katrak sets up Mass Communication and Marketing (MCM)
1966
- Government persuaded to open up the broadcast media
- Ayaz Peerbhoy sets up Marketing and Advertising Associates (MAA)
1967
- First commercial appears on Vividh Bharati
1968
- Nari Hira sets up Creative Unit
- India wins the bid for the Asian Advertising Congress
1969
- Sylvester daCunha left Stronach's to run ASP; later sets up
daCunha Associates
1970
- Frank Simoes sets up Frank Simoes Associates
The problematic seventies
1970-1978
- National Readership Studies provided relevant data on consumers' reading habits
1970
- Concept of commercial programming accepted by All India Radio
- Hasan Rezavi gives the very first spot on Radio Ceylon
1971
- Benson's undergo change in name to Ogilvy, Benson & Mather
1972
- Western Outdoor Advertising Pvt Ltd (WOAPL) introduces first closed circuit TV (CCT) in the country at the race course in Mumbai
1973
- RK Swamy/BBDO established
1974
- MCM goes out of business
- Arun Nanda & Ajit Balakrishnan set up Rediffusion
1975
- Ravi Gupta sets up Trikaya Grey
1976
- Commercial Television initiated
1978
- First television commercial seen
1979
- Ogilvy, Benson & Mather's name changes to Ogilvy & Mather
Glued to the television in the eighties
1980
- Mudra Communications Ltd set up
- King-sized Virginia filter cigarette enters market with brand name
of 'Charms'
1981
- Network, associate of UTV, pioneers cable television in India
1982
- The biggest milestone in television was the Asiad '82 when television turned to colour transmission
- Bombay Dyeing becomes the first colour TV ad
- 13th Asian Advertising Congress in New Delhi
- Media planning gets a boost
1983
- Maggi Noodles launched to become an overnight success
- Canco Advertising Pvt. Ltd. founded
- Manohar Shyam Joshi's Hum Log makes commercial television come alive
- Mudra sponsors first commercial telecast of a major sporting event with the India-West Indies series
1984
- Hum Log, Doordarshan's first soap opera in the colour era is born
- Viewers still remember the sponsor (Vicco) of Yeh Jo Hai Zindagi!
1985
- Mudra makes India's first telefilm, Janam
1985-86
- 915 new brands of products and services appearing on the Indian Market
1986
- Sananda is born on July 31. The Bengali magazine stupefies India by selling 75,000 copies within three hours of appearing on the newsstands.
- Mudra Communications creates India's first folk-history TVserial Buniyaad. Shown on DD, it becomes the first of the mega soaps
- Price quality positioning of Nirma detergent cakes boost sales
1988
- AAAI's Premnarayan Award instituted
1989
- Advertising Club Bombay begins a biennial seminar called
'Advertising that Works'
- Advertising & Marketing (A&M) magazine launched
Tech savvy in the nineties
1990
- Marks the beginning of new medium Internet
- Agencies open new media shops; go virtual with websites and Internet advertising
- Brand Equity (magazine) of The Economic Times is born
1991
- First India-targetted satellite channel, Zee TV starts broadcast
- Close on the throes of the Gulf War enters STAR (Satellite Transmission for Asia Region)
1992
- Spectrum, publisher of A&M, constitutes its own award known as 'A&M Awards'
- Scribes and media planners credit The Bold And The Beautiful serial on STAR Plus channel as a soap that started the cultural invasion
1993
- India's only advertising school, MICA (Mudra Institute of Communications Ahmedabad), is born
- Tara on Zee TV becomes India's first female-centric soap
1995
- Advertising Club of Bombay calls its awards as Abby
- Country's first brand consulting firm, SABRE (Strategic Advantage for Brand Equity) begins operations
1996
- The ad fraternity hits big time for the first time by bagging three awards at the 43rd International Advertising Festival, Cannes
- Sun TV becomes the first regional TV channel to go live 24 hours a day on all days of the week
1997
- Media boom with the growth of cable and satellite; print medium sees an increase in titles, especially in specialised areas
- Government turns towards professional advertising in the private sector for its VDIS campaigns
- Army resorts to the services of private sector agencies
- Advertising on the Internet gains popularity
- Equitor Consulting becomes the only independent brand consultancy company in the country
- Several exercises in changing corporate identity
- For the first time ever, Indians stand the chance of winning the $ 1-million booty being offered by Gillette as part of its Football World Cup promo 1998
- Events assume important role in marketing mix
- Rise of software TV producers banking on ad industry talent
- Reinventing of cinema -advertising through cinema begins
1998
- Lintas becomes Ammirati Puri Lintas (APL)
1999
- B2B site agencyfaqs.com launched on September 28, 1999
- The Advertising Club Bombay announces the AdWorks Trophy
In the new millennium
2000
- Mudra launches magindia.com - India's first advertising and marketing Gallery
- Lintas merges with Lowe Group to become Lowe Lintas and Partners (LLP)
- bigideasunlimited.com - a portal offering free and fee ideas for money launched by Alyque Padamsee and Sam Mathews
- Game shows like Kaun Banega Crorepati become a rage; media buying industry is bullish on KBC
- Kyunki Saas Bhi Kabhi Bahu Thi marks the return of family-oriented soap on TV
- French advertising major Publicis acquires Maadhyam
2001
- Trikaya Grey becomes Grey Worldwide
- Bharti's Rs 2.75-crore corporate TV commercial, where a baby girl is born in a football stadium, becomes the most expensive campaign of the year
